Creative Morning Hobbies
In the high-stakes world of corporate identity, few things are as meticulously guarded as the visual language of a global icon. When Coca-Cola announced its latest brand identity overhaul, executed by the agency JKR, the objective was clear: to refresh the company’s aesthetic, streamline its typography, and lean into a more heritage-focused, premium look. However, … Read More “The Typography of Controversy: Coca-Cola’s Rebrand Sparks Unintended Comparisons to Big Tobacco” »
