Tag: fashion

A Greener Shade of Blue: How French Startup EverDye is Rewriting the Chemistry of Fashion

Posted on By Suro Senen No Comments on A Greener Shade of Blue: How French Startup EverDye is Rewriting the Chemistry of Fashion
A Greener Shade of Blue: How French Startup EverDye is Rewriting the Chemistry of Fashion
Inspirational Stories

PARIS — For decades, the global fashion industry has worn its ecological sins on its sleeve—quite literally. While consumers often focus on the carbon footprint of shipping garments across oceans or the immense agricultural demands of growing cotton, a far more resource-intensive and environmentally damaging crisis has been quietly unfolding behind closed doors in the … Read More “A Greener Shade of Blue: How French Startup EverDye is Rewriting the Chemistry of Fashion” »

Sky-High Strategy: How Savage X Fenty’s New York Fashion Week Installation Redefines Experiential Advertising

Posted on By Asro No Comments on Sky-High Strategy: How Savage X Fenty’s New York Fashion Week Installation Redefines Experiential Advertising
Sky-High Strategy: How Savage X Fenty’s New York Fashion Week Installation Redefines Experiential Advertising
Creative Morning Hobbies

In the high-stakes theater of New York Fashion Week (NYFW), where brands often spend millions on star-studded runway shows and exclusive after-parties to capture the public imagination, Rihanna’s lingerie powerhouse, Savage X Fenty, has opted for a different strategy. Instead of confining their presence to the rigid walls of a catwalk venue, the brand has … Read More “Sky-High Strategy: How Savage X Fenty’s New York Fashion Week Installation Redefines Experiential Advertising” »

The Modern Renaissance of Glitter: How High-Fashion Sparkle Became Wearable

Posted on By rifanmuazin No Comments on The Modern Renaissance of Glitter: How High-Fashion Sparkle Became Wearable
The Modern Renaissance of Glitter: How High-Fashion Sparkle Became Wearable
Skincare and Self-Care

Glitter makeup has long suffered from a reputation as the domain of chaotic music festivals, childhood dress-up, and the dreaded, scratchy fallout that plagues the skin for days. However, the beauty industry has undergone a quiet revolution. With the advent of sophisticated, long-wearing polymers and refined, micro-milled pigments, glitter has shed its "high-maintenance" label. Today, … Read More “The Modern Renaissance of Glitter: How High-Fashion Sparkle Became Wearable” »